Levi’s has taken steps to maintain their “definitive” lead in jeanswear by offering premium products with fashion overtures, such as its Rs 2,500 plus Red Loop range which has seen significant growth throughout India.
First and foremost, look out for the iconic red Levi’s tag on the back of jeans as this symbol can easily be identified worldwide.
Authenticity
λιβαισ, America’s oldest jeans brand, has shown strong commitment to expanding premium denim sales in India with new product releases and flagship store openings across the nation.
The red Levi’s tab is an internationally recognized feature that can help you determine whether or not your jeans are authentic. Authentic pairs feature this symbol to indicate their authenticity versus any replicas being sold as originals.
Fake vintage Levi’s can easily be identified by missing their red tag or sporting an E in the serial number, both indicators that they were made before 1971. Furthermore, these fake Levis may feature incorrect model/style information printed on their patches such as size/waist measurements. Their patches often sport lemon yellow hues with occasional spelling mistakes indicating they could be manufactured artificially – all telltale signs that this pair is indeed fake!
Waistband
Levi’s 501 jeans have been around for more than 100 years and their waistband has seen significant transformation from heavy-duty workwear to fashion staple. Although this piece has transitioned over time, its signature arcuate front pocket tab remains one of its distinguishing characteristics that sets these denim pants apart from others from Levi’s denim collection.
Modern Levi’s 501 jeans come in various fits to meet individual preferences, with Western Fit sitting at the waist with slimmer seat and thigh areas and slightly flared legs, in addition to extra belt loops, zipper fly closure and reverse yokes for additional functionality.
Levi’s offers the 511 for an alternative contemporary look – a skinny jean with added stretch and slimmer leg opening, inspired by Orange Tab Levis from the 1960s introduced as a way of differentiating them from boot cuts and bellbottoms, and Silver Tab Levis that came to define grunge culture during the ’80s grunge movement.
Top Button
Indian premium denim sales have seen double-digit growth. India has become an attractive fashion market and global brand Levi’s is betting big on super premium denim to drive growth in this category.
Redloop, Levi’s’ newly launched premium label, has seen sales increase by over 1000% since its debut two years ago. Redloop offers current international trends in jeanswear fashion for India consumers.
One of the quickest and easiest ways to identify authentic Levi’s jeans is by searching for their iconic red tab on the back pocket, which is instantly recognisable worldwide. Genuine pairs also include a capital E, while fakes usually sport lowercase E’s.
Keep an eye out for top buttons with “LEVI STRAUSS & CO” embossed on them and stamped with three-digit numbers that match with those found on the white care label inside of jeans.
Leather Patch
An authentic pair of Levi’s can be easily identified by its leather patch, which should be smooth and dark and unaffected by wash cycles. Furthermore, its hue should match that of its labeling and be placed centrally around the waistband.
Fake patches are usually made out of cheap plastic and feature an uncannily realistic fake, brittle texture. Plus, they’ll likely be very shiny!
Levi’s responded to this seismic shift in youth culture with a collection called Silver Tab that featured an updated Two Horse logo and catered towards grunge denim trends with baggy silhouettes.
Check that your jeans feature a red lot number printed on their leather patch (this was used on all models before 1986). Also look out for “Care Instructions Inside Garment”, printed on its reverse until 1991. 501XX-model back belt loops were offset from center until 1966.
